Hi, my name is
Avery Boulom
Marketing Student-Athlete
About Me
A marketer who loves building brands that make an impact. Before entering the marketing world, I competed as a Division I soccer player, where I learned how to lead, adapt quickly, and push for excellence. Those experiences now influence the way I work: with ambition, creativity, and a team-first approach. Whether I’m developing campaigns or exploring new ideas, I’m motivated by growth, purpose, and strong relationships.
Skills
- Social Media
- On-Site SEO
- Off-Site SEO
- Google Analytics
- WordPress
- Web Design
- Image Optimization
- Local Search Marketing
- Mobile Optimization
- Content Writing
- Google Search Console
- Email Marketing
- AI Image Generation
- Canva Premium
Experience
Averyboulom.me
Designed and built a high-performance portfolio website to showcase my digital skills, achieving a 99/100 Google Page Speed score for exceptional speed and user experience. The site is fully SEO-optimized, featuring responsive design, streamlined code, and mobile-first development. It highlights expertise in WordPress, image optimization, and advanced web analytics integration.
Name, Image, Likeness
Developed and managed a personal brand through NCAA-compliant Name, Image, and Likeness (NIL) opportunities by collaborating with businesses (Vuori, Liquid IV, etc.) and executing targeted marketing campaigns. Leveraged social media and content creation to enhance engagement, strengthen partner visibility, and demonstrate professionalism, financial literacy, and strategic communication skills.
Weaver Stone Company
Oversee the brand’s online presence across major social platforms by planning, creating, and scheduling engaging content. Develop monthly content calendars, write captions, design graphics, and edit photos and videos to align with marketing goals. Monitor analytics to track performance and adjust strategies to increase reach and engagement.
CSU Athletics
Supported Colorado State University Athletics by designing digital posters, promotional graphics, and other visual materials to enhance team and event visibility. Assisted with game-day operations and event management, helping coordinate logistics and ensure smooth execution. Additionally, organized, tracked, and analyzed athletic and marketing data to support departmental planning, improve engagement strategies, and inform decision-making.
Who I have worked with
Digital Marketing Experience
Averyboulom.me
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Designed and built a high-performance portfolio website to showcase my digital skills, achieving a 99/100 Google Page Speed score for exceptional speed and user experience. The site is fully SEO-optimized, featuring responsive design, streamlined code, and mobile-first development. It highlights expertise in WordPress, image optimization, and advanced web analytics integration.
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Website Launch
Built a responsive, SEO-optimized website for a soccer performance trainer, integrating booking features and showcasing training programs.
Certificates
Digital Marketing Certification
HubSpot Academy
Google Analytics Certification
Google Skillshop
Education
Colorado State University
Fort Collins, Colorado
2023 – 2028
- Bachelor’s of Science – Business Administration in Marketing with a minor in Sport Management
- July 2023 – May 2026
- Master’s of Business Administration
- August 2026 – May 2028